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Hewitt wades in on junk food TV advertising row.

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| September 01, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Health secretary Patricia Hewitt warns ban may damage children's programming.

The Government has defied calls to outlaw junk-food advertising despite coming under growing pressure to impose a ban to combat Britain's 'obesity crisis'.

Patricia Hewitt, the health secretary, played down demands for a ban and warned that any such move could jeopardise children's television programming.

She also raised doubts that the proposed 9pm watershed on ads would work, saying that many children watched TV after that.

Her remarks were much cooler on a ban than the strong warning to the advertising and food industries issued by the prime minister, Tony Blair, in July. Hewitt's words suggest the Cabinet remains opposed to statutory curbs and hopes the review by Ofcom will resolve the issue.

Pressure for government action intensified after the Department of Health published research predicting that three in four men and three in five women would be overweight or obese by 2010. The number of men suffering from obesity would rise from 4.3 million in 2003 to 6.6 million by the end of the decade and the number of women from 4.7 million to 6 million, the DoH ...

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