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Play, the digital arm of M&C Saatchi, has reshuffled its management structure in a bid to exploit emerging digital channels and to focus on its creative product.
The current chief executive and managing director, Jon Sharpe, will also take on the role of creative director at the agency, replacing Darren Navier, who moves to the new role of director of emerging channels. Matt Gorzkowski, a co-founder of the business and the current client services director, becomes the managing director in Sharpe's place.
In his new role, Navier - who splits his time between Yorkshire and the London office - will look at the potential of new digital channels ...