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Govt seeks digital shop for drink task.(Brief article)
The Home Office and the Department of Health are searching for a digital agency to work on the Government's planned anti-binge-drinking campaign.
COI is understood to have contacted four agencies this week with the brief, which asks for creative submissions based on changing attitudes towards irresponsible drinking in young people.
In June, the Government appointed United London to the pounds 3.5 million above-the-line business following a three-way pitch against Mother and Rainey Kelly Campbell Roalfe/Y&R.
A TV and cinema campaign is expected to ...
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