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Agency Republic, the Omnicom-owned digital agency, is launching a digital media operation called Media Republic.
The division will offer clients specialist online media planning and buying services and will be run by Agency Republic's media director, Martin Kelly. He will head a team of 14 people and plans to recruit more staff.
Media Republic will operate from Agency Republic's London offices and will operate across display media, search marketing and affiliate marketing. It will also work with Ipsh, its sister Omnicom agency, to offer mobile planning and buying services.
Martin Brooks, the Agency Republic chief executive, said: 'We have ...