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Sony Ericsson picks McCann.
Sony Ericsson hands McCann Erickson Christmas campaign as pitch for pounds 50m global brief continues.
Sony Ericsson has appointed McCann Erickson London to create a Christmas campaign mid-way through the pitch for its pounds 50 million global advertising account.
McCann is one of four agencies competing in a contest managed by Agency Assessments International. The agency is up against DDB London, Saatchi & Saatchi and Publicis London.
The competing agencies were briefed at the start of the process to come up with ideas for a Christmas campaign. However, they were told that the winner of the Christmas brief would not automatically take the global account. Presentations for the main brief are scheduled to take place later this month.
The pitch was called after the company split from Bartle Bogle Hegarty, its advertising agency of the past five years. The agency resigned the account after Sony Ericsson hired the brand consultancy Wolff Olins to create a new brand strategy, which it asked BBH to implement.
Last week, Campaign revealed the creative treatment Wolff Olins has developed involves adapting the iconic 'I (Love) New York' slogan. The circular Sony Ericsson logo will appear in place of the ...
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...NEW YORK, July 5 /PRNewswire/ -- Wolff Olins, the leading international brand consultancy...invaluable experience and expertise to Wolff Olins as we continue to grow our international...our existing team." Prior to joining Wolff Olins, Weston was a Partner and Creative...
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...BUSINESS WIRE)--May 31, 2001 Wolff Olins, the international brand consultancy...services group, for an undisclosed sum. Wolff Olins will remain an independent brand within...Omnicom's investment will enable Wolff Olins to make a quantum leap forward in the...
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- Press release article from: PR Newswire September 27, 2005 700+ words
...handset sector. Charlie Stott, Senior Consultant at Wolff Olins, says: "This proves beyond reasonable doubt...than this first snapshot of the market. About Wolff Olins Wolff Olins (http://www.wolffolins.com/) are brand...
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TIME OUT magazine has appointed Wolff Olins to look at its brand positioning as...information business. 'We have given [Wolff Olins] all our publications and asked the...appears and in whatever medium,' says Wolff Olins senior consultant Jane Wentworth. Details...