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Moroccan Tourist Board holds pitch.(Brief article)
The Moroccan National Tourist Board has called a pitch for its pounds 4 million creative advertising account.
The winning agency will be charged with developing an above-the-line campaign that will focus on the geographical diversity of Morocco and its various cultures. It will highlight the destinations of Marrakech, Casablanca, Fez and Agadir. Activity is expected to break in 2007.
The incumbent on the account is Golley Slater. The ...
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