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Setanta hires IDS to sell Premiership.(Brief article)
IDS has won the sales contract for Setanta Sport's Premiership games package.
IDS won a pitch against five other sales houses. The pitch was overseen by Richard Hall, the managing director of Setanta's consumer division.
Setanta, the little-known, but fast-growing, Irish sports broadcaster, won the right to air 46 Premiership games a season for three seasons in May, entering a market previously dominated by Sky.
Setanta paid pounds 392 million for the package, which starts in 2007 and includes matches played on Saturday evenings and Monday nights.
The sales contract also includes the PGA golf tour, which Setanta picked up ...
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