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London Lite steals a march on NI rival.(News International)(Brief article)
Associated Newspapers' tactic of undercutting News International's ad rates in the battle for the London market appears to be reaping early dividends.
According to some agency sources, Associated, which this week launched its free London Lite product a week ahead of News International's thelondonpaper, is undercutting its rival by more than 10 per cent.
One press director said: 'It is offering more than 10 per cent off what thelondonpaper is delivering. This is crucial when demonstrating the cost per thousand to advertisers.'
Associated is also said to be offering large discounts to Evening Standard advertisers that also buy space in its London Lite edition.
Steve Auckland, the head of Associated's free newspaper division, said: 'All these things settle down, but we have deliberately priced at a position to get towards profitability.'
News International has accused Associated ...
- FREE NEWSPAPERS: London Lite to maintain distribution strategy.(Brief article)
- Magazine article from: Marketing Week August 27, 2009 700+ words
...thelondonpaper. London Lite, owned by Associated...the capital while News International's thelondonpaper...is expected that London Lite will not increase...per copy of the London Lite. News International is closing thelondonpaper...
- Analysis: Bafflement over London freshet NRS figures.(National Readership...
- Magazine article from: Marketing Week Reynolds, John September 20, 2007 700+ words
...reading for News International as it claims...s rival London Lite. This is...apply to London Lite. The concern for News International is that buyers...Some claim London Lite is simply...also left News International much to ponder...
- AN expects London Lite to be profitable.(Brief article)
- Magazine article from: Marketing Week August 31, 2006 700+ words
...London newspaper London Lite profitable within...on battle with News International's rival launch...given a taste of London Lite, which replaces...speculation that News International is more prepared...
- London Lite set to close [Edition 3]
- Newspaper article from: Evening Standard - London October 27, 2009 700+ words
THE London Lite was today placed under...by Rupert Murdoch's News International. The titles had fought...again at the future of London Lite. Despite reaching a...profitable weeks for the London Lite since the closure of...
- London Lite set to close [Edition 2]
- Newspaper article from: Evening Standard - London October 27, 2009 700+ words
THE London Lite was today placed under...by Rupert Murdoch's News International. The titles had fought...again at the future of London Lite. Despite reaching a...profitable weeks for the London Lite since the closure of...
- London Lite, capital's first free evening paper, closes today
- Newspaper article from: Evening Standard - London November 13, 2009 700+ words
THE London Lite newspaper will close today. It became...newspaper, thelondonpaper, owned by News International, closed in September. The two papers...under strain by the downturn. The London Lite's parent company, Daily Mail...
- London Lite, capital's first free evening paper, closes today [Edition 2]
- Newspaper article from: Evening Standard - London November 13, 2009 700+ words
THE London Lite newspaper closed today. It became...newspaper, thelondonpaper, owned by News International, closed in September. The two papers...under strain by the downturn. The London Lite's parent company, Daily Mail...
- London Lite under fire for rate rise.(Brief article)
- Magazine article from: Marketing Week March 22, 2007 700+ words
...Media agencies have attacked plans by London Lite to hike its advertising rates just weeks...in April. But media buyers believe London Lite will benefit if it holds off raising...from its rival. One source says: "London Lite always said it would increase its rates...