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Omnicom eyes Weapon7 in digital land-grab.(Brief article)
Omnicom is understood to be close to a deal to acquire Weapon7, the interactive TV agency, for an undisclosed sum in cash and shares.
The independent agency has been talking to a number of networks, but is expected to formalise a sale to Omnicom within the next few weeks.
Although the interactive TV medium has yet to take off in the US, Omnicom is understood to be planning to roll out the Weapon7 brand on an international basis.
Weapon7 has developed ties with Omnicom creative and media agencies. It recently began collaborating with Zulu, the mini-network made up of Claydon Heeley, Code, Agency Republic, ...
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