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The Insider: Drowned In Sound.
Music website and record label Drowned In Sound founder Sean Adams is aiming to utilise the brand's sixth year in business this autumn as an opportunity to expand its services.
A raft of live activity in October will mark the occasion, spearheaded by a birthday celebration at Barfly London on October 10. The gig, which will feature performances from four bands, will also serve as a vehicle to raise awareness about a new digital-only singles club which is set to launch next January. The club will operate on a subscription- only basis and Adams ambitiously plans to offer 45 download-only singles throughout the year.
"The inspiration really came from a frustration of putting out physical singles and losing money. I think we're the only people that released a Kaiser Chiefs single and lost money," says Adams. "Through the website we can have the equivalent of a MySpace but offer people something tangible. In essence, it allows me to get involved with more bands that I like and put them on the global map."
The strategy was put to the test this year with digital-only releases from Emmy The Great, Les Incompetents and Bat For Lashes, all of which sold between 500 and 700 units online.
Additional live activity will include a stage at the Iceland Airwaves festival on October 19; Halloween Party at the Hammersmith Palais on October 31 and a presence at both In The City in Manchester and CMJ in New York.
Adams launched drownedinsound.com in 2000, a response he says to frustration he ...
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