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PR panel move forward into net generation.
With the rise of blogging and internet reviews, is the role of the music publicist changing? Music Week assembled a panel of five experts to discuss the future of music PR
According to Jeff Jarvis, founder of America's top-selling celebrity bible, Entertainment Weekly, the critic is in danger of extinction. Posting to his Buzz Machine blog, Jarvis claimed that, in the digital age, with audiences freely sharing information online, newspaper and magazine reviews are becoming worthless. As examples, he points to the success of The Da Vinci Code and Pirates Of The Caribbean: Dead Man's Chest - both of which received maulings at the hands of the press, but topped box ...
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