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Popworld Radio goes live.
UK live tour next month launches Popworld Radio web stream
by Jim Larkin
Popworld is organising a series of gigs around the UK to promote a new radio offering, which it intends to build into a fully-fledged music station.
The brand is launching Popworld Radio this Saturday, a 30-minute stream available through www.channel4radio.com, consisting of music, interviews from the Popworld television show, listener competitions and presenters Alex Zane and Alexa Chung. It will also be broadcasting highlights from a new live platform called The Music They Should Play On The Radio Tour, designed to attract listeners and also to give support for undiscovered talent.
The tour is a link-up between Popworld Promotes, a multimedia initiative aimed at discovering new talent, and music promotions company Curious Generation. It launches on September 20 at London's Madame JoJo's and will take in at least 10 UK venues, with each show consisting of two bands discovered through Popworld Promotes and two local acts chosen by Curious Generation. The performances will be captured and broadcast on Popworld Radio.
"We feel there's not enough variety in what radio is doing today," says Popworld CEO Martin Lowde. "What we want to do across all our services is encourage access, involvement and ...
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