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For many discount-store operators, the ability to help consumers outfit new homes with everyday needs has been a key traffic draw. Before, retailers could simply offer a half-dozen SKUs in a segment such as dish drainers, and figure that the offerings would meet most needs.
Now, as discounters take space away from everyday needs to add additional consumables, that isn't a viable strategy, but a line such as Rubbermaid's Everyday sinkware can help retailers cope with three SKUs that can meet a variety of needs.
The line contains Microban, an added value, at a cost just 10% more than that of comparable Rubbermaid products lacking the bacteria-killing …