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(From India Business Insight)
The demand for online air tickets has been increasing driven by increase in customers looking for bargains on low-cost carriers.
The estimated average online travel transactions have increased by about 4 times to 7,95,000 a month in 2005-2006 from 2,07,000 in 2003-2004. With this, the businesses of online travel portals such as MakeMyTrip, Yatra, TravelGuru, ClearTrip and the travel section of IndiaTimes have also been growing.
However, the travel portals have penetrated only 5 percent of the Indian market. But with Internet usage growing at 50 percent per annum and e-commerce projected to …