More are opting for social responsibility.

(From The Nation (Thailand))

Byline: The Nation.

Major firms have adopted corporate social responsibility (CSR) as a key tool in running their businesses and boosting their public images.

Among them are such major companies as Bangchak Petroleum Plc, GE Money Thailand and Banpu Plc.

"CSR for us is not just a programme or a set of good intentions, but a full commitment, with goals, strategies and accountabilities," said Duke Paradai Theerathada, vice president for communications and public affairs at GE Money Thailand.

The company's CSR consists of two major schemes, the GE Money Wise training programme and the GE Volunteers, the latter of which are can now be found in 50 countries.

Kamolthorn Mukayavongsa, the company's senior vice president for compliance, said GE Volunteers in Thailand participated …