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Letters.(Letter to the editor)

AutoWeek

| August 21, 2006 | COPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

On Hornet's past and future

Regarding your Aug. 7 Dodge Hornet story, "One Step Closer,'' does anyone at DaimlerChrysler remember two now-defunct automakers that used the Hornet name? The Hudson Hornet in the '50s was a short-lived model, and in the '70s American Motors revived the name for its compact car. Though Chrysler Corp. bought AMC in 1987 and probably owns the rights to the Hornet name, why reuse a name from cars that were not great sellers? The Hudson was at least known for its NASCAR success.

Lewis Schucart, Maryland Heights, Mo.

About the Dodge Hornet becoming a reality: Toyota missed its demographic target, with the Scion xB aimed at the 20-to-35-year-old entry-level buyer. Instead, many units were bought by baby boomers. With gasoline prices headed to $4 a gallon, the Hornet should sell in similar numbers to the xB. The Hornet's high seating position, making ingress and egress easier, is another plus.

Burt Richmond, Chicago

Who should rule GM?

As good as Carlos Ghosn is, GM would break him. The reason Renault/Nissan works is that both companies were perennial underdogs, and Nissan understood it needed help. GM, however, still believes it can solve its sales, quality and design deficiencies in-house, with more old-time marketing (Bob Lutz) and temporary positive financial results (Rick Wagoner). Neither understands that today "It's the product, stupid.''

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