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DISPLAY OF THE MONTH: Points of view.(Leighton's Opticians)(Brief article)
There are no glasses in sight in the eye-catching display of Leighton's Opticians, explains Lloyd Meheux
There are 23 Leighton's shops in the south of England, but the optician keeps the image of a smaller independent retailer by decorating its windows differently in each store. Lloyd Meheux, senior marketing services manager for First Choice Holidays, admires the sense of individuality at the store in Eastleigh.
"Traditionally, optician's point-of-sale and window displays relate to eyes and faces but this doesn't," notes Meheux. "The theatrical and creative impact of this makes it very memorable. A lot of thought and time has gone into each item." …
