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ONE STEP CLOSER; All signs point to production for the Dodge Hornet Concept.(News)
Byline: ANDREW LUU
The spunky little Dodge Hornet took home our Best Concept award at the Geneva motor show last March ("Swiss Spotlight,'' March 13) because, well, it's so cool Dodge would be dumb not to build it.
The Hornet breathes excitement into the economy B-segment with its imposing, hunkered-down stance and a supercharged 170-hp inline-four. The car's stylish and super-functional interior is equally impressive.
That Dodge allowed a Hornet test drive in Detroit indicates a likelihood of production, though honchos will not confirm that.
Instead, top brass like Tom Tremont, vice president of advanced design and strategy, allowed, "Right now we don't have a small car like the Hornet, and if the market continues the way it is, we'll have to consider smaller cars in the very near term.''
That's obvious. The B-segment is filling with newcomers like the Honda Fit and Nissan Versa, and gas prices are not falling. If the Hornet dies, Dodge could be way late to this small-car game. Hornet designer Mark Moushegian wants to see the car built.
"When I was designing the Hornet, I kept in mind this car had the potential for production,'' Moushegian said. "That's why I added wipers, which is rare for a concept. I did that to add more realism, to help drive the message home to build it.''
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Source: HighBeam Research, ONE STEP CLOSER; All signs point to production for the Dodge Hornet...