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Kraft Foods responds to market trends.
(From BusinessWorld (Philippines))
Byline: Jennee Grace U. Rubrico
US food and beverage firm unit Kraft Foods (Philippines), Inc. is making its products more affordable to consumers in the midst of stiff competition in the market.
Officials of the company told BusinessWorld that the firm has been adjusting the prices of its products to make them "more competitive" and has been coming up with smaller packaging to cater to the "sachet mentality" of Filipinos.
Kraft Philippines is a 43-year-old company which manufactures salad dressing and sandwich spreads in its facility in Paranaque for the Asia Pacific region. The firm also markets …
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