Vagrant cues all-out blitz.

Vagrant is to use the press, radio and live performances to build Dashboard Confessional's profile

DASHBOARD CONFESSIONAL DUSK & SUMMER (VAGRANT)

Vagrant Records is aiming to mirror Dashboard Confessional's US crossover breakthrough with new album Dusk & Summer in the UK, with a campaign targeting rock press and mainstream outlets, including broadsheets, women's magazines and pop titles.

The album became Dashboard Confessional's (aka Chris Carabba) biggest US hit to date following its release there on June 27, debuting at number two on the Billboard 200 chart.

In the UK, the album appeared last Monday, making it the first Dashboard release under a new tie-up between Vagrant Records and independent label Full Time Hobby. The act's previous albums were released by Vagrant through Universal.

Full Time Hobby general manager Nigel Adams hopes the campaign can help Dashboard match the crossover success he has enjoyed Stateside. "The idea is to go from that soft launch and build up to a really strong campaign to take us through the rest of the year," says Adams.

The first wave of promotion, in the rock press - including Kerrang!, Rocksound, NME - will come in the run-up to the Reading and Leeds Festivals (August 25 to 27). The track Don't Wait will be released as a single on August 21, with ads on MTV2, Kerrang! TV and Xfm & Kerrang! Radio running in the week ...