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Force of Nature; Environmentalism is no longer the province of the left. Conservative politicians and big business have both jumped on the bandwagon.(Cover story)

Newsweek International

| August 14, 2006 | COPYRIGHT 2006 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Emily Flynn Vencat (With John Sparks in New York, Karla Adam in London and Akiko Kashiwagi in Tokyo)

It seems like a hippie entrepreneur's dream come true: an ecostore with cash registers powered by rooftop wind turbines, skylights instead of light bulbs and photovoltaic solar cells on the roof to help power the bakery's oven. It's so environmentally friendly that even the toilet water is collected from raindrops outside. Only this is not some pipe dream of a fringe activist. The vision comes from Tesco, the world's third largest retailer. Tesco is pumping [pounds sterling]100 million into environmental technologies to reduce the amount of energy they use ...

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