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Diary: A field of nightmares for DDB's Hovis creative duo.(Brief article)

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| August 04, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Sometimes making ads is a dangerous business. They don't even have to be spectacular, stunt-filled spots or filled with killer animals to present danger to life and limb. Nope, they can be for something as innocuous as Hovis.

Shot in the most harmless of locations (a wheat field in Hungary), DDB London's ad shows a young boy and girl larking about as they grow up. The agency used eight actors ranging in age from five to 25, all of whom spent the week cart-wheeling, somersaulting, wrestling and playing tag through the field.

Given the lack of dangerous obstacles and the general ...

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