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Diary: Clients' pitch paranoia is sheer madness at times.
Paranoid clients beware: tampering with pitch briefings in order to disguise that you are embarking on a review can often backfire and rarely achieve the desired effect.
Every agency that's ever pitched has an anecdote about the lengths to which clients will go to stop details of their brief escaping into the public consciousness.
Diary was reminded of how such paranoia can damage the pitch process recently when Wal-Mart printed the brief for its dollars 570 million advertising business on red paper so that the document couldn't be photocopied. Unfortunately, agencies couldn't even make copies to distribute to their own staff. D'oh!
Another famous adland tale tells how the AAR once issued a false ...
- Sheer madness. (apparel made with sheer chiffon) (California supplement)
- Magazine article from: WWD Dang, Kim-Van May 18, 1990 700+ words
Sheer Madness LOS ANGELES -- Over the years, chiffon has come and gone, achieving one-hit wonder status for a season or two before disappearing...
- Sheer madness.
- Magazine article from: Children's Business Johnson, Lynda M. Solis, Angelique Vanstory, Nakita October 1, 2000 700+ words
It's sheer madness for Spring 2001, as dressmakers add layers upon layers of delicate transparent fabrics to the prettiest dresses ever. Striking...
- IT'S SHEER MADNESS; Gaybo blasts politician's claim that 'some people drive...
- Newspaper article from: The Mirror (London, England) October 27, 2009 700+ words
...wheel when they take alcohol. The former chat show king said: "There's no answer to that - it's insanity. It's sheer madness. If you believe that you'll believe anything." Deputy McGrath, who is fiercely opposed to plans to reduce the drink...
- CO-WORKERS' CRITICISM IS SHEER MADNESS TO READER.(Lifestyle)
- Newspaper article from: Seattle Post-Intelligencer (Seattle, WA) March 6, 2000 700+ words
...though I wear tank tops under sheer blouses, my co-workers hint that I'm violating the company's dress code. - It's Sheer Madness Dear Mad: So your co-workers are letting you know they're not happy with your choice of clothing? Don't hold it against...
- Thigh? Oh, My! // Spring Stockings Are Sheer Madness
- Newspaper article from: Chicago Sun-Times Maureen Jenkins January 16, 1994 700+ words
...choosing sheer flesh-toned shades, see-through black and net textures for day-to-evening wear. Which leads us to . . . Sheer madness. "If you want to get down to basics, the biggest trend is the bare leg," says Marshall Field's fashion office director...
- It is the height of folly - no, it is sheer madness - to go into an...
- Newspaper article from: The Independent - London ALAN WATKINS November 12, 1996 700+ words
...three potential place kickers in the England side: Carling, Catt and Stimpson. It is the height of folly - no, it is sheer madness - to go into an international without a recognised and reliable place kicker. For five years, Wales have managed to retain...
- Football: Now available in blue; WORLD EXCLUSIVE: FERGUSON'S LONG-AWAITED...
- Newspaper article from: Sunday Mirror (London, England) Hepburn, Ray February 27, 2000 700+ words
...changed hands for Ferguson over the years. For a player of such talent to have amassed only seven International caps is sheer madness. But his announcement this week will clear the way for inclusion in imminent friendlies against France and the Republic...
- Sheer Madness: The Hotel Offs The Wallpaper
- Newspaper article from: The Washington Post Joe Brown July 31, 1987 700+ words
THE CASE of the Missing Wallflowers: Several rolls of really tacky wallpaper - intended for the set of the campy murder mystery "Shear Madness" - vanished last week only to turn up on the bathroom walls at a Washington hotel. "{Co-producer} Marilyn Abrams and I always pick out the wallpaper for
