Diary: On the QT ..(Orange sent hundreds of boxes of specially prepared biscuits as gifts.)(Wieden & Kennedy Amsterdam has a new weblog.)

The free gift has long been a staple of many marketing departments as businesses attempt to gain stand-out from their competitors.

Over the years, there have been some absolute crackers arriving at Diary Towers, but Orange's latest freebie really takes the biscuit. The mobile communications company sent hundreds of boxes of specially prepared biscuits shaped like the animals that represent their tariffs. However, unfortunately for the company, the biscuits are particularly bland and taste of absolutely nothing ...

After the merciless lampooning that Diary's favourite global chief, JWT's Bob Jeffrey, took a few weeks ago in these pages about his seemingly excessive e-mailing habit, we were delighted to see a wonderful message drop into Diary's inbox from the man himself. Not only do his e-mails pompously finish with an enormous digitally created signature, but they also contain a trendy little picture of himself embedded on ...