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The World: Hong Kong - TBWA's Merryfield to oversee Asia-Pacific region.(appointment of John Merryfield )
John Merryfield (pictured), the chief creative officer of TBWA\Tokyo, is taking on an expanded role to cover the entire Asia-Pacific region.
He will work closely with Keith Smith, TBWA's regional chairman, and take a place on the regional board with a remit to reinvigorate the creative product. His new job title will be creative at large. Merryfield will also continue ...
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