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The World: Paris - Publicis Groupe adds BOZ to healthcare division.(Publicis Groupe acquired BOZ)(Brief article)
Publicis Groupe has purchased BOZ, a French healthcare communications agency. It will now become part of the Publicis Healthcare Communications Group.
The acquisition of BOZ adds a third arm to PHCG, which already includes Medicus Paris and Saatchi & Saatchi Healthcare Paris. Each branch will maintain management and operational independence.
Alain ...
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