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The World: Tokyo - Unilever calls dollars 120m media review across Japan.(Brief article)
Unilever has called a review of its estimated dollars 120 million media planning and buying business in Japan.
The review is the FMCG giant's third in an ongoing process in the region. A Taiwanese review is expected by the end of the year.
Unilever's media planning business is currently with Initiative, while Asatsu-DK and Hakuhodo hold the media buying account.
Initiative is ...
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