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The World: Tallinn - Aegis buys Mediapool and relaunches it as Vizeum.(Brief article)
Aegis is acquiring Mediapool, the second-largest media agency in Estonia, and relaunching it as Vizeum.
The deal, for an undisclosed sum, is subject to regulatory approval, but is expected to be completed by the end of August. It signals the debut of Aegis' Vizeum brand into the Baltics. The network has already launched Carat in the region.
Robert Lerwill, the ...
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