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NTL:TELEWEST'S 'CLEAR' ACTIVITY
Sky's recent launch into the broadband market was mightily impressive, but the response of ntl:telewest has been equally so. It immediately placed national press ads explaining its offer and gently criticising Sky. This was then followed up with some clever national press activity last weekend, including the use of clear plastic inserts in supplements to communicate the benefits of its offer. The creative was informative and impactful and made ntl:telewest look a much warmer option than Sky. Whether it will work in the face of Sky's mighty battalions is another matter.
CHRISTIAN O'CONNELL'S SUNDAY SERVICE
Now three episodes in, O'Connell's Sunday-night show on Sky One is starting to warm up. He might be more at home on radio, but O'Connell is beginning to develop an on-screen presence and, as usual, his ideas can work brilliantly. Christopher Biggins dressed as a priest while reading excerpts from Jade Goody's biography was especially funny. Viewers also get O'Connell's trademark mix of wind-ups and amusing competitions. Let's hope this one is the hit it deserves to be by the time its ten-show run ends.
BBC.CO.UK'S 'STAR FOR THE DAY'
The BBC's sport website is offering realistic images of the faces of England cricketers so you can print them off and wear them as masks as you ...