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The network is celebrating its 25th birthday but is closing VH2 and launching a multiplatform channel.
1981: Determined to prove right from the off that subtlety is not necessarily going to figure among its many virtues, MTV launches in the US on 1 August with Video Killed the Radio Star by The Buggles. Its playlist in the early days seems worryingly skewed towards the oeuvre of Hall & Oates.
1985: As the channel's original owners, Warner Communications and American Express, begin moves to sell out to Viacom and its boss, Sumner Redstone (pictured), MTV begins a programme of brand extensions with the introduction of Video Hits One (shortened to VH1).
1987: Having been a runaway success on US cable, it now launches on a pan-European basis, again on 1 August, backed by the poptastic and larger-than-life media baron Robert Maxwell. MTV Europe's first video, introduced by Elton John at a special live party in Amsterdam, is Money For Nothing (with its plaintive 'I want my MTV' refrain) courtesy of Dire Straits.
1997: As the advent of digital satellite starts bringing down ...