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Cheethambell and VCCP net DWP brief.(Department for Work and Pensions)(Brief article)
The Department for Work and Pensions has appointed VCCP and Cheethambell JWT to work on its pounds 7 million benefit fraud account.
In a new move for the DWP, which generally targets the perpetrators of benefit fraud, VCCP's portion of the business will be based on highlighting what constitutes benefit fraud. This includes filling in forms incorrectly.
Meanwhile, Cheethambell will be tasked to raise awareness of benefit fraud and attempt to reduce it.
The appointments see the incumbent, Leo Burnett, removed from ...
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