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Prudential consolidates pounds 20m account into MediaCom.(Brief article)
The Prudential Group has consolidated its pounds 20 million media planning and buying business into MediaCom.
The task covers the Prudential, Egg and M&G Investments brands. MediaCom was already the incumbent on the pounds 12 million Egg business, but it will now add the pounds 8 million Prudential brief, along with the M&G Investments account.
The decision follows a shoot-out between Media-Com and ZenithOptimedia. Universal McCann and the Prudential incumbent, Omnicom's PHD Group, were both knocked out of the pitch at an earlier stage.
The review was overseen by Prudential's chief marketing officer, Alison Wright. She was promoted to ...
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