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Rise nets Cutty Sark advertising account.(Rise Communications)(marketing agreements)(Brief article)
The whisky brand Cutty Sark has appointed Rise Communications to work on its communications strategy across international markets.
Rise will evaluate the financial contribution of the brand's communications activity. The work will cover all forms of communication, from advertising to point of product consumption.
Rise will then develop local channel and creative strategy for Cutty Sark, which is owned by Berry Brothers & Rudd.
The agency will collaborate with local distributors, agencies and clients.
David King, the marketing director for Cutty Sark International, said: 'The expertise and technology to measure effectiveness has ...
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