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Unilever finalises global roster.(Dare)(MRM Worldwide)(Brief article)
The FMCG giant names Tribal DDB, OgilvyOne, MRM Worldwide and Dare as chosen digital shops.
Unilever has completed its search for a roster of global digital agencies and has appointed four shops to work across all its brands. Tribal DDB, OgilvyOne, MRM Worldwide and Dare all take places on the new roster.
The agencies will adopt preferred supplier status on global digital strategy and development, including activity such as online advertising, search, podcasts, 3G mobile, MP3 and websites. It is believed that the brand and category marketing teams will decide whether agencies will have to pitch for each brief.
The review was conducted by Unilever's digital director, Caroline Slootweg. She leads a centralised digital marketing unit that advises category and brand teams on their digital strategies.
The roster agencies will also have agency-of-choice status for implementation of strategy in local markets, but individual marketing departments will retain ...
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