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Direct Line retains Geronimo on DM account.(direct marketing)(Brief article)
The Direct Line insurance brand has concluded its hunt for a direct marketing agency and has retained Geronimo on its pounds 5.6 million account.
The agency defended the business in a pitch against Archibald Ingall Stretton, Craik Jones Watson Mitchell Voelkel and Carlson. The shortlist was drawn up by the intermediary Creative Brief.
Geronimo has worked on the Royal Bank of Scotland-owned brand since 2003, when it was appointed to its pet insurance account.
Tullo Marshall Warren then handled the remainder of the business, which was consolidated into Geronimo in 2004.
The direct marketing review was called in June. It followed the insurer's decision to move its financial services advertising account from Clemmow Hornby Inge into M&C Saatchi in March after less than a year.
M&C ...
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