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COI reports an pounds 11m decline in media spend.(Central Office of Information)(Brief article)
COI's media spend fell by pounds 11 million last year to pounds 154.7 million, according to its annual report, out this week.
The 2005 to 2006 report also revealed that departments which bought media through COI made record savings, cutting costs by 44.1 per cent compared with industry benchmarks.
Areas to feel the pinch included direct and relationship marketing, which saw a 24 per cent fall. COI investment in the medium fell from pounds 35.9 million in 2004-2005 to pounds 27.2 million this year.
Investment on events also dropped but spend on digital media continued its rise from the year before. This increased by more than pounds 1 million to pounds 12.1 million.
Peter Buchanan, the deputy chief executive of COI, said: 'Digital is obviously becoming ...
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