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Karmarama picks up History Channel.(marketing agreements)(Brief article)
Karmarama has scooped the through-the-line account for the History Channel following a three-way pitch.
The review, which was handled by the AAR, saw Karmarama beat Isobel and Kitcatt Nohr Alexander Shaw to secure the pounds 1.5 million account. The business also includes the Biography and recently launched Crime & Investigation Channels. The channels are a joint venture between Sky Digital and A&E Television Networks in the US.
The History Channel has previously worked with the agency Aloha. Its change of strategy from above the line to through the line is understood to have fuelled the search for a new agency.
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