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AMV launches joint venture with Stream.(Abbott Mead Vickers BBDO)(Stream International Holdings Inc.)(Brief article)
Abbott Mead Vickers BBDO is launching a division of the Omnicom brand entertainment specialist, Stream.
The agency has signed a joint-venture deal in a bid to offer all of its clients instant access to branded entertainment solutions.
A number of full-time Stream staff will now move into AMV's offices.
Georgie Summerhayes, the president of Stream International, said: 'The European market for branded entertainment is booming, and this is further evidence of its growing importance to clients. AMV gets us and it gets what we do.'
Ian Pearman, the managing partner at AMV, added: 'Stream is best-in-class and having its capabilities in-house will allow us to bring yet another dimension to what we can do for our clients.'
Mike ...
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