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Reviews increasingly focus on digital.(contarcts ofad agencies)(Brief article)
Research by the AAR has exposed a significant dip in the number of ad agency pitches, but a phenomenal increase in the digital market.
Figures compiled by the AAR show that the number of ad agency reviews in the first six months of 2006 was 21 per cent lower than over the same period in 2005. How-ever, the number of major reviews for the same period was almost identical.
Nineteen clients with adspends of more than pounds 10 million announced reviews in the first six months of the year, compared with 18 during the same period in 2005. Major clients reviewing in 2006 have included Arla, John Lewis, McCain, The Post Office, Transport for London, William Morrison and Yell.
The digital market saw a 245 per cent increase in reported reviews ...
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