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EHS and WWAV split Barclays direct task.(Brief article)
Barclays has consolidated its pounds 20 million UK direct marketing account into EHS Brann and WWAV Rapp Collins.
The agencies triumphed in a four-way pitch to secure their places on the roster. Proximity London and The Marketing Store were eliminated in an earlier round.
EHS, previously the incumbent on Barclays' retail banking business, has been appointed the lead strategic and planning agency on the business. Both agencies will work across all Barclays' business in the UK, including Barclaycard, retail banking, insurance and business banking.
The work was previously split between a roster that included EHS Brann, Fox ...
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