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Citibank hunts Euro shop.(Brief article)
The bank seeks agencies for pounds 8m pan-European launch of Equity First product.
Citibank International is looking beyond its incumbent, Fallon, and has approached three rival agencies to pitch for a pan-European brief.
Estimated to be worth around pounds 8 million, the brief is to launch a new business-to-consumer investment product called Equity First.
The brief has originated from the company's Equity Structured Products group, which is part of Citibank's Investment division.
Unlike most of the bank's other products, which are aimed at corporate and institutional investors, Equity First is targeted at consumers, which it technically refers to as retail investors.
Fallon is not involved in the process but Citibank said the pitch would not affect the agency's hold on the main business. The network won the dollars 150 million US ...
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