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Dermalogica set to launch UK ad drive.(search for creative and media agencies)(Brief article)
Dermalogica, the US skincare brand, is approaching creative and media agencies ahead of a major UK consumer advertising campaign.
The brand has traditionally shunned advertising in favour of word-of-mouth recommendation, but is said to want to raise awareness of its products among UK consumers and to emphasise its position as the 'professionals' choice'.
Dermalogica has contacted agencies to gauge interest ahead of a pitch for the business. Activity will be aimed at encouraging consumers to visit local stockists of Dermalogica products.
The brand is owned by ...
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