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Burberry opens talks with digital agencies.(Burberry Group PLC)(marketing agreements)(Brief article)

Campaign

| August 04, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The luxury fashion retailer Burberry is in talks with a number of agencies about its digital advertising account.

It is understood to have asked online specialists to provide ideas on how it can use digital channels to promote its range of clothing, watches and fragrances.

A spokeswoman for Burberry confirmed that it had contacted agencies, but denied an official pitch process had been started.

She said: 'Digital is not something we have investigated before in the UK, although it is something we have done in the US. This is just to find out what agencies are out there in the market.'

The distinctive woven check pattern of the Burberry brand has become synonymous with the ...

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