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Travis Perkins calls pitch for CRM brief.(Customer Relationship Management)(Brief article)
Travis Perkins, the DIY and building materials supplier, is searching for a direct marketing agency.
The company has asked the AAR to handle the process. A longlist of agencies has been contacted and a brief is being issued.
Travis Perkins is looking for an agency to develop a UK customer relationship marketing programme for its 400,000 business-to-business customers, which include builders and public-sector workers.
In the past, Travis Perkins has sponsored sporting events to raise its profile. In 2003, it paid pounds 1 million to be the headline ...
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