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Evans gives advertising task to Leith London.(Brief article)
Evans, the Arcadia-owned fashion retailer, has handed its above-the-line account to Leith London.
The agency, which this week announced it was changing its name to Farm following its merger with the agency in June, won the business after a final pitch against JWT's fashion specialist, JWT Label.
Evans, which specialises in clothes for women sized 16 to 32, has hired the agency as it looks to increase its advertising presence in the UK.
Last year, the retailer spent pounds 1 million on advertising, according to Nielsen Media Research, but it is understood that Arcadia is planning to raise its marketing spend for the brand this year.
Leith pitched for the brand before its merger with Farm. Its former managing director, Jeremy Pyne, and its chief executive, John Rowley, have both shifted into the newly merged agency's management line-up ...
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