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Euro RSCG's Reckitt win could lead to employment law test case for UK shops.
Euro RSCG London and McCann Erickson are set to lock horns in the first high-profile confrontation over controversial new employment laws.
The battle centres on Euro's Reckitt Benckiser win last month and whether McCann staff who worked on the account have rights under TUPE (Transfer of Undertaking Protection of Employment).
McCann Erickson London lost its Reckitt-owned Boots Healthcare International account to Euro in the review. McCann is thought to have told staff they have had a right to a job at Euro since the account moved on 1 August.
If a TUPE transfer applies in this situation, staff who worked 'wholly or predominantly' on the business will be entitled to continuity of employment with the winning agency. Any offer of redundancy to those involved could potentially negate this ...