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Abbey seeks direct marketing agency.(Abbey National PLC)(Brief article)
Abbey has kicked off a search for a DM agency to handle its UK account.
The bank is thought to have hired the AAR to draw up a longlist of agencies to pitch for the business, held by Tequila\London. Abbey's purchasing department is also thought to be contacting shops.
Abbey has been gradually reviewing its agency relationships since it was taken over by Grupo Santander in November 2004. In March, Carat added the pounds 8 million digital media account to the pounds 26 million offline media account it won in ...
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