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AMV loses anti-smoking brief after 22 years.(Abbott Mead Vickers BBDO)(Brief article)
Abbott Mead Vickers BBDO's 22-year relationship with the Department of Health's anti-smoking campaign has come to an end after a nine-month pitch.
Miles Calcraft Briginshaw Duffy and Farm are now expected to split the high-profile pounds 12 million account.
Kitcatt Nohr Alexander Shaw has been reappointed to handle direct marketing, while Mediaedge:cia has won the media planning and buying duties from PHD.
MCBD and Farm's exact shares of the business will be determined after campaigns developed for the pitch by the two agencies have been put into research.
The DoH kicked off the review of its anti-smoking account in November last year.
Five teams of agencies lined up as the DoH signalled a search for a more integrated approach to its advertising.
MCBD, Mediaedge:cia and Kitcatt Nohr ...
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