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NI appoints shops for freesheet debut.(News International )(Brief article)

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| August 04, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

News International Freesheets has appointed United London to handle creative for the launch of thelondonpaper, its afternoon freesheet, on 18 September.

Michaelides & Bednash has also been appointed by News International and will supply strategic support. MindShare, News International's media agency, will handle media.

United London won the business without a pitch. The agency's senior management has strong relationships with News International - its managing partner Jim Kelly was close to the Times Newspapers business while at Rainey Kelly Campbell Roalfe/Y&R. Robert Campbell, United's other managing partner, worked with Stefano Hatfield, the editor of thelondonpaper, after his ...

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