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News International Freesheets has appointed United London to handle creative for the launch of thelondonpaper, its afternoon freesheet, on 18 September.
Michaelides & Bednash has also been appointed by News International and will supply strategic support. MindShare, News International's media agency, will handle media.
United London won the business without a pitch. The agency's senior management has strong relationships with News International - its managing partner Jim Kelly was close to the Times Newspapers business while at Rainey Kelly Campbell Roalfe/Y&R. Robert Campbell, United's other managing partner, worked with Stefano Hatfield, the editor of thelondonpaper, after his ...