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Games for Good; These videogames are as much about spreading awareness as entertainment.

Newsweek International

| August 07, 2006 | Madrid, Allan | COPYRIGHT 2006 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Allan Madrid

You are a frog who happens to live on a farm. Your aim is to pick up as many grapes, oranges and other fruit as quickly as you can. But the fruit is going rotten, and you've got to compete with worms, donkeys and dragonflies. What's more, the farmer might decide to spray pesticides, which puts you in such a drunken stupor that picking up fruit is a challenge.

If this were an ordinary videogame, the description would end here. But in "Squeezed," a socially conscious videogame developed by students at the University of Denver, there's another reason, aside from earning points, to continue to the end. You may be just a frog, but you also have a family and community to support in a country far away. The "juice" you collect from the fruits you pick up is paying for food and medicine back home. Without it, your family may starve.

"Squeezed" is part of a growing trend of socially conscious games that are as much about spreading awareness as entertainment. This year's third annual Games for Change conference, held in June at the New School in New York, included 240 participants, up from 40 in 2004, when the first conference was held. "I ...

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